Lifestyle

Why More Young Indians Are Choosing Sustainable Fashion

By Neha Gupta

10 July 2026

04:35 AM

Sustainable fashion has become one of the fastest-growing lifestyle trends in India. Young consumers are increasingly choosing brands that use recycled materials, organic fabrics, and ethical manufacturing practices. Industry experts believe environmental awareness and social media campaigns have played a major role in influencing purchasing decisions. Fashion retailers are also expanding collections that focus on long-lasting quality instead of fast fashion.